In accordance with the policies approved by ICANN, the Internet Corporation for Assigned Names and Numbers, the contact information a domain name is registered with must be valid and up to date at all times. What’s more, this info is openly accessible on WHOIS lookup websites and while this may not be a problem for firms, it may not be very acceptable for individuals, because anyone can view their names and their personal street and email addresses, particularly in an age when identity fraud isn’t that infrequent. Because of this, domain name registrars have launched a service that hides the details of their clients without changing them. The service is called Whois Privacy Protection. In case it is active, people will view the details of the registrar company, not those of the domain owner, if they make a WHOIS search. The Whois Privacy Protection service is supported by all generic TLD extensions, but it is still not possible to hide your personal details with certain country-code ones.